It didn’t begin with business plans or bridal briefs. It began with obsession—texture, tension, symmetry, structure. In 2019, I stepped into Philippa Craddock’s studio in London not just to learn, but to surrender to something deeper: the discipline of florals.
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Surrounded by seasoned designers, I was the newcomer. But I didn’t shrink. I studied the stems like architecture. I treated palettes like philosophy. I learned not just how to arrange, but how to listen—to the silence between the stems, the structure behind the softness.

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In those cold London mornings, under a master’s gaze, I found clarity: This was never just about flowers. It was about form, function, and feeling—translated through beauty.

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I came to refine a skill.
I left with a new standard.
One that would later define Foglia D’oro, The Ark, and The Absolute Journey.

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— Leena Murthy
Founder & Creative Director